A Look At www.womenscheapcarinsurance.org.uk
One glance at the website www.womenscheapcarinsurance.org.uk will
tell the visitor about the veracity and the quality of services that
are being offered. To appreciate the overall impression of this
site, let us break down its overall impression into several themes.
The initial impression that a viewer will receive is that the site
appears to rather hastily strewn together. Unlike more streamlined
platforms, there is no navigation bar to be found and if anything,
it seems that the graphics are slightly too large to view on a
standard computer screen. Although the flash picture presentation is
striking in its quality, slower computers may have trouble loading
it. Still, this is a technical problem more than a presentation
One of the main sticking points with this website is the text and
the syntax used. Sentences are not grammatically correct and these
detract from the quality and the perceived professionalism offered.
Furthermore, the amount of text on the homepage is entirely too much
for most readers; they are likely to navigate to another site that
presents the same information in a visually stimulating form (such
Things to Change
The theme of car insurance needs to be made more authoritative in
nature. Facts and figures should be presented alongside static text.
Ideally, embedded hyperlinks to current news could also be easily
implemented. A navigation bar should be placed at the very top or on
the left-hand side of the primary page. The text should be shortened
so that it only presents basic facts and calls to action. It is then
up to the reader to travel to different pages within the site.
Another point of concern is the fact that upon choosing the "Contact
Us" option, a disclaimer page is brought up which states that the
site itself can only provide information in regards to website
design; they have no authority to supply the user with data
surrounding car insurance policies. So in essence, the homepage can
be seen as misleading.
The simple layout of
www.womenscheapcarinsurance.org.uk is fine but notwithstanding
this feature, the site needs to make absolutely clear to the reader
what it provides (and this should never contrast with the disclaimer